I think maybe people expect soaps to be overly fragrant when they use them in the shower?[/quote]
I have the opposite problem. I can't smell my own soaps after I've been in my tent for a while. Customers come in saying how great it smells, & how they smelled it from down the way, & I just smile thinking, "Thank Gawd, 'cause I can't smell a thing!!!!"
It really does depend on the scent. Citrus scents tend to be short-lived. I can't get my Green Tea FO to stick, so I gave up on it. There are high notes, medium notes & low notes in the scent world. You might do some research on that & see if you can anchor those scents that don't stick.
Most of my soaps gel, & people sniff & say, "Oh!!! That smells sooooo good!!"
I'm thinking your customers are used to smelling strooooong fragrances. I get so sick of smelling other women's cheap colognes when I'm in public. The other day I was walking up a hallway & could smell the cologne of a woman sitting way up the hallway & around the corner in the main entrance. Sheeeeeeeeeeeesh!!! Everywhere I go, it's the same scent (whichever one is popular at the time.) Makes me NOT want to buy it.
Which I don't, 'cause I make my own fragrance oils from EO's, FO's & carrier oils. I get lots of compliments. I think it's mostly because they're scents no one else is wearing. I always get compliments when I'm wearing either Dragon's Blood or Amber.
Good for you for deciding to stick with the recommended useage amounts!