Awhile back I made two identical soaps -- with the exception that one used re-hydrated powdered goat milk in lieu of straight water in the lye solution. After almost a 3 month cure, I distributed a questionnaire and a small bar of each soap to 19 blind testers (the soaps were engraved with a 1 or a 2 so they could easily keep track of them). I told them the recipes varied by only one ingredient, but I didn't tell them what that was. Fifteen of the blind testers reported back. In addition to them, I also sent a set to a forum member who knew what the secret ingredient was, but didn't know which bar contained it. This person also reported back, for a total of 16 questionnaires returned to me. I did not take the test myself.
The results are kind of surprising. Most seemed to prefer the water soap. Here's a basic breakdown by the numbers:
Skin Softness: 62% said the bar with straight water left their skin feeling softer, 19% said the GM bar left them softer, and 19% said no difference/can't tell.
Lather: 56% preferred the lather of the water soap, 25% preferred the lather of the GM, and 19% said no difference/can't tell. In optional written descriptions of the lather, many of those who preferred the water soap indicated it was quicker to lather, whereas those who preferred the GM lather generally cited creaminess as the reason they liked it better.
Visual Appearance: 56% reported the GM bar looked more appealing, 6% liked the look of the water soap better, and 38% reported no difference.
Of these, the skin softness answers were most surprising. It's opposite of what I expected. Actually, I take that back... I kind of thought more people would have reported "no difference / can't tell". Most people only used each bar a small number of times before turning in their questionnaires, from what I can tell. For me, it may not have been enough to really feel the difference.
The lather results make more sense to me. The extra fat in the GM bar would weigh down the bubbles more -- requiring more work to get them, and causing them to be smaller / creamier.
This was a very small sample size so not statistically valid. Next time, I would make bigger batches so I could include more testers! But it is interesting for sure. While it might suggest the GM soap didn't have the skin benefits one might expect, it doesn't say anything about label appeal. My guess is that more people would reach for this bar first if they knew what was in it but hadn't yet used it. I don't sell -- but if I did, I wouldn't abandon GM in my line, certainly not without more testing!
What do you guys think of these results?
The results are kind of surprising. Most seemed to prefer the water soap. Here's a basic breakdown by the numbers:
Skin Softness: 62% said the bar with straight water left their skin feeling softer, 19% said the GM bar left them softer, and 19% said no difference/can't tell.
Lather: 56% preferred the lather of the water soap, 25% preferred the lather of the GM, and 19% said no difference/can't tell. In optional written descriptions of the lather, many of those who preferred the water soap indicated it was quicker to lather, whereas those who preferred the GM lather generally cited creaminess as the reason they liked it better.
Visual Appearance: 56% reported the GM bar looked more appealing, 6% liked the look of the water soap better, and 38% reported no difference.
Of these, the skin softness answers were most surprising. It's opposite of what I expected. Actually, I take that back... I kind of thought more people would have reported "no difference / can't tell". Most people only used each bar a small number of times before turning in their questionnaires, from what I can tell. For me, it may not have been enough to really feel the difference.
The lather results make more sense to me. The extra fat in the GM bar would weigh down the bubbles more -- requiring more work to get them, and causing them to be smaller / creamier.
This was a very small sample size so not statistically valid. Next time, I would make bigger batches so I could include more testers! But it is interesting for sure. While it might suggest the GM soap didn't have the skin benefits one might expect, it doesn't say anything about label appeal. My guess is that more people would reach for this bar first if they knew what was in it but hadn't yet used it. I don't sell -- but if I did, I wouldn't abandon GM in my line, certainly not without more testing!
What do you guys think of these results?